Blog posts help connect you and your readers. So, you need to learn how to write an engaging post that attracts readers. Besides, it also needs to be optimized for search engines – helping your posts to rank high.
To have a perfect blog post, 2 factors are needed:
(1) your article needs to be a good article that attracts readers (2) SEO standard content article to be appreciated by Google on the website. search tool.
In this guide, I'll show you how to write SEO-friendly articles and how to create compelling posts that attract readers.
How to write standard SEO articles for beginners with 7 easy steps
1. Understand Your Readers
2. Identify the main keyword phrase for the article
3. Write a suitable title
4. Write a description for your title
5. Write a compelling post
6. Make the article easy to read
7. Optimizing standard SEO articles
Let's dive into the steps of writing standard SEO articles so that you have an attractive and high-ranking post on search engines. Besides, this article can also be considered as a standard SEO article for your reference.
1. Understand Your Readers
You need to understand your audience – whatever topic you're writing about . This is like choosing a niche for your blog – writing about content for a certain group of people.
Understanding your audience means you'll need to know what your readers want in order to be able to create valuable content for them. You can use keyword research tools – from there you will know what readers in your niche are wanting to know.
If you're just starting out with a blog , you can use free keyword research tools to find keyword phrases that readers are searching for in your niche.
- Google Keyword Planner : This is Google's free SEO standard article writing tool for keyword research that I like very much because it's free.
- Keyword Generator : This is also a free Ahrefs keyword research tool, the highlight of this tool is that it accurately displays the search traffic of the keyword and has many related suggested keyword phrases.
However, understanding your target audience is more than just keyword research. Because anyone can take the time, to research which keywords get a lot of Internet search traffic and start writing a blog post to pursue those terms.
Thereby, it shows that researching keywords and pursuing those phrases is just short-term content creation . And that won't go very far in building a real relationship with your readers and making them want to come back to your blog later.
So, in order to create a long-term blog content strategy, I have a few pointers to help you identify meaningful topics that you will need to write about in order to reach your audience. your niche –
By answering a few questions below:
- Let's put yourself as a reader to determine what readers are looking for from your blog?
- After publishing a post, what's the next thing readers need?
- What are the things your readers are most interested in today?
- Any ideas that you think might relate to your content?
In addition, you can also completely know this from the audience on the blog or the target audience in the niche.
- Ask your blog readers. Your article focuses on your target audience – people who are interested in your content. So ask them what kind of content they want to know. In my opinion, you should ask this question at the end of your article. For example: If you have any questions or concerns about the article, please leave a comment below and I will answer your questions. These questions will guide your next article ideas.
- Ask readers in the niche. This is also how you find your target audience for your blog. Find online communities like groups on Facebook or anywhere on social media where you can reach people interested in your content and start asking them questions.
As such, to understand your readers you will need to use keyword research tools, ask yourself questions and ask the reader directly.
2. Identify the main keyword phrase for the article
So what is the main keyword? A main keyword is a phrase that describes the main content of your article – simply understood these are the terms that users find on search engines. Determining the main keyword is very important in the article. This is the most important factor in how to write standard SEO articles.
So how to find the main keyword for the article? As mentioned, keywords are the terms that users search for on search engines. So you can search for this main keyword right on Google's search engine.
You can see the keywords that Google suggests for the content you want to write. You will choose one of the above keyword phrases to choose as the main title in the article. Besides, you can also use it as a sub-title for the article.
One more piece of advice here, you shouldn't just focus on one main keyword phrase, you also need to have secondary key phrases (additional key phrases) – these sub-keyphrases, help clarify the meaning of the title. main topic and make your article more attractive without having too many duplicate main keyword phrases. In terms of placement of the secondary keyword phrase, it is the same as the main keyword phrase, but you can use it more limited than the main keyword.
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3. Write a suitable title
After you have identified the main keyword phrase for the article, the next step in writing standard SEO articles – that is, starting to write an SEO standard article title – a title that attracts readers. Headlines are the marketing tool for your article. It represents your posts on Google search results and on social platforms.
Basically, in this article, I will guide you through the layout of a standard SEO article:
- Post title
- Add Heading tags (H2, H3, H4)
- Create content for each Heading tag
So how to have a title that matches the article and attracts readers?
In my experience, knowing that it's important to write a headline that attracts readers, but you shouldn't spend too much time thinking it's a catchy headline - it's going to cost you a lot of time. crashes you trying to come up with the perfect headline.
A few factors to have a good title, attract readers and SEO standards:
- Use the main keyword
- Use secondary keywords
- Use number
- Use parentheses
These are the 4 factors that help you have an SEO standard article title and attract readers to click and share the article.
4. Write a description for your title
The description for the article title you will write right below the title of the article. This is the opening paragraph of the article, you will have about 5 to 8 lines to entice them to read your article. And is an important factor when you are learning how to write standard SEO content.
Just like when you meet someone for the first time, it's important to make an impression on the person you meet – it makes the person you meet want to get to know you. And making an impression with an article is exactly the same , if your article does not make an impression on the reader from the beginning, they will choose to exit and learn another article.
Next, you should give the reader immediate answers to what the reader is looking for. As in the description above, I have given the reader an answer at the end of the description – here are the 10 best guitars for beginners and it will definitely work for you. Then use the rest of the text to explain what you're saying.
Note that, if you have statistics about what you are talking about, do not hesitate. Let your readers know as this will increase the reader's trust and entice them to learn about the statistics you mentioned in the opening.
Finally, there are things that you should not write in the opening of the article:
- Point out the obvious. Usually, people won't be inclined to learn things they already know. So if you say the obvious things right at the beginning of the article, it will make the reader leave your article immediately even though the content you are referring to below is what they are looking for.
- Write too long. As mentioned above an article opening will be about 5 to 8 lines. If you write the introduction too long, it will (1) make the reader feel bored because they can't find the information they need (2) distract the reader with clichéd language
- (3) not good for SEO.
As such, start with openings that impress readers so they continue to learn about your article and come back every time they have a problem. In general, I not only guide you to write standard SEO articles, but I want to teach you how to write attractive and optimized articles for readers.
5. Write a compelling post
As mentioned in the Sapo section – the beginning of the article – you need to give the answer to the reader. Now, you will need to explain what you said above.
First, you need to identify what questions your readers are asking about the topic you're writing about. You will then break down each question into heading tags: H2, H3, H4 to explain each question. Usually, these questions from the reader will be the main body of your article.
So you will assign them to H2 heading tags to explain each of those questions. Use H2 headings (at least one H2 heading should contain the main keyword of the article) – for the main questions in the article because there will be sub questions, additional questions – then you will assign them to the title. H3, H4 heading to clarify the main question – H2 heading.
In addition, breaking questions into headings to explain also helps Google to scan the content of your article easily.
Normally, with a standard SEO article will need to have at least two H2 titles or more depending on each person's development strategy. I focus on solving the problems of the readers in the most thorough way – using articles that have been researched thoroughly and are usually over 5000 words in length. If your blog development strategy is to write a lot of articles, then you can choose to write medium length articles.
Make your post interesting
As you can see people connect with each other through stories. So tell a compelling story through your post. A compelling story is one that shares your own authentic stories that will set you apart from the thousands of other Bloggers out there and help you connect with your readers.
Do you know short stories? I recommend keeping articles as short stories because of the following characteristics:
- Short stories often have few characters, few complicated events. A story with too many characters and events will make it difficult for the reader to follow and remember. Keeping your story simple will keep your readers engaged and make it easier for you to get your message across.
- Short stories depict characters in their most prominent aspects. That's right, let's highlight the most salient aspects of the story. People will care about the results you achieve, not the process you do. So, give the numbers that you have achieved this will create trust with the reader.
- Short stories are created from very attractive and vivid details. In an age of short attention spans, you should include the most expensive details in your writing.
- Short stories often have unexpected, unexpected, and contrasting structures. You want readers to remember you or your articles. Build contrasting characters that will help readers remember your story. Just like a movie, there are always lovely or hateful images.
In addition to learning how to write standard SEO articles. Try to make your article attractive to readers.
6. Make the article easy to read
Readers will tend to skim the article before reading it . So if your article is not reader-friendly then they will leave your article immediately. If you want your readers to continue reading your article, you need to make it readable.
You may not have noticed this, when reading an article on a website, you will not read every sentence and word in that article. You will be skimming the content in that article – this is how most people read an article online – so you need to make your article scannable to accommodate this behavior. of the reader.
What's more, making your articles scannable also makes your articles more eye-catching and engaging. Suppose, between an article designed in an eye-catching, easy-to-see way and a very sketchy, hard-to-see and text-only blog, which blog would you choose to read? Sure, it will be a friendly, eye-catching, easy-to-see design article because humans are beautiful creatures and it's important to keep in mind – an eye-catching, easy-to-see design shows that you are who you are. Very interested in the reader's experience.
Let's go to the final step, on how to write standard SEO articles – before publishing the article to readers.
Basically, the article will be evaluated by Google through 3 factors: Title, URL and Description. As for the Title, I have already said it above. The article title is the H1 title tag of the article – you need to implement the H2, H3 headings in the article to make the H1 heading clear – that you need SEO for. These H2, H3 headings need to be related to the main title and these headings will be scanned by Google to evaluate your article for consistency.
Optimizing article URL (URL)
The first and also an important factor in how to write standard SEO articles is that you need to optimize the path for the article. If you don't know what the URL is? Then I can briefly explain that URL stands for Uniform Resource Locator, which means uniform resource locator , which is a means for users to access resources on the Internet.
URL is an extremely important factor in article SEO. It represents the content in the article. This is a factor for Google to evaluate whether your article has SEO standards or not?
So you will need to optimize so that Google can understand your URL.
Conclusion: How to write standard SEO articles with 7 simple steps
If you have read this far, I am sure that you will have standard SEO articles on the blog. This, in turn, will help create a relationship between you and your readers who will come back to your blog – every time they get stuck. Your job is to do everything in the best interest of the reader, you will get unexpected results if you do this.